CUT
The brilliance of the crystal is determined by the cut – the greater the precision, the more exact the faceting, the more prismatic the effect of the crystal and the greater the brilliance in the crystal’s refraction.CLARITY
The clearer the crystal is from inclusions such as cloudy spots, streaks and bubbles, the more flawless the crystal clarity and the more brilliant the properties.COLOR
Perfect crystals are characterized by intensity and fidelity to tone, independent of size and cut. When reflecting light, a crystal with great color gives rise to a fiery play of tones which reveal its hidden spectrum.CONTOUR
Meticulous quality control in Swarovski’s manufacturing process ensures perfectly shaped, flawlessly faceted crystals.CARE
From the sustainable and conscious handling of business to the environmental practices in selecting and composing of crystal ingredients, care is in every part of Swarovski’s crystal making process.